With the impact of COVID-19 on businesses, Pernod Ricard needed to inspire its employees to build the Pernod Ricard of the future.

The idea was to offer a truly unique, sociable, and memorable experience that strengthens the link between the different teams by bringing Les Embiez, Pernod Ricard’s annual festival back to life. The experience offered live streams & keynotes, 360' interactive bars, 3D multiplayer games and activities and many secrets to unlock.

Participants had the opportunity to create an unique avatar to their liking. We created thousands of possibilities with fun options such as the pirate parrot, scuba diving outfit and Ricard hat. By attending to specific event or playing the Pétanque game, it was possible to unlock unique cosmetics.

A live chat was available during these activities so users can react and respond in real-time. Participant could pick a cocktail and have a chat with colleagues across the world!

By attenting events and exploring the island, participants could unlock achievements and unique collectibles.

The multiplayer pétanque was a huge hit, with an average of 200 players logged on at any given time during the 48 hours convention. There’s even talk of a stand-alone version in the making…

Discover Pernod Ricard's brands in 4 themed bars. With more than 80 brand corners, they were able to make their vision of the future accessible to users via a 360 experience in 3D hand-crafted CGI bars.